Colour & shine
The first thing a buyer looks at. A deep, even red with a live shine means the fruit ripened on the plant and was dried without rain. Dull, brownish or patchy lots lose value immediately, whatever else is right about them.

Understanding what decides a chilli rate — colour, moisture, stalk, breakage, heat and cleanliness — so growers and buyers price the same lot the same way.
Nothing here is a laboratory ideal. These are the checks that decide whether a lot sells as export-grade whole chilli or goes to a grinding unit.
The first thing a buyer looks at. A deep, even red with a live shine means the fruit ripened on the plant and was dried without rain. Dull, brownish or patchy lots lose value immediately, whatever else is right about them.
Chilli is safe to bag and store between about 10% and 12%. Above that it sweats, loses colour and goes mouldy in the stack; too dry and pods shatter into powder during handling and weight is lost.
Long-variety pods and Dandicut pods are judged separately. Within a lot, buyers pay for uniform sizing — mixed lengths and shapes force a grinding-grade price even when colour is good.
Stem left on the pod adds dead weight and drops the recovery rate for grinders. Hand-clipped or well-winnowed lots with low stalk always clear faster in the mandi.
Over-dried or roughly handled lots arrive with cracked pods and loose tips. High breakage pushes a lot towards powder and industrial demand instead of whole-chilli retail or export.
Dust, soil, leaf, string and stones from the drying floor. Winnowing and screening before bagging is the cheapest quality gain a grower can make.
Measured in Scoville or as capsaicin content. Dandicut lots from our belt run hot and are bought for heat; long-variety lots are milder and bought mainly for colour and appearance.
Export and processing buyers ask for extractable colour, reported as ASTA units. Sun-drying without rain interruption and prompt bagging are what protect this figure.
Wet drying floors and damp stacking create mould, and mould creates aflatoxin. Import markets test for it and reject on it, so lots that got rained on are kept separate rather than blended.
Buyers in the Gulf and Europe work to residue limits. Growers who follow spray intervals and stop well before picking give us lots we can offer to those desks with confidence.
For ground chilli and powder, ash tells a buyer how much soil and grit came along with the fruit. Clean winnowing at the source keeps it inside specification.
Stored chilli attracts beetles and mites. Ventilated, raised stacking with regular checks keeps a lot saleable through the whole off-season.
Indicative working ranges we grade against at the shop. Buyer-specific specifications can be agreed lot by lot before dispatch.
Export and premium retail lots.
Grinding units and domestic wholesale.
Bulk powder and industrial demand.
Bought for pungency more than looks.
Ground under our own label.
Sold separately after grinding and cleaning.
Enter what you see in a sample — moisture, foreign matter, breakage, stalk, sizing and colour — and the calculator returns the grade that lot would most likely fetch, with the reason for each deduction.
Safe bagging band is 10–12%.
Dust, soil, leaf, string and stones from the drying floor.
Cracked pods and loose tips in the sample.
Stem left on the pod — dead weight for grinders.
Indicative grade
Grade AExport and premium retail — whole chilli buyers, Gulf and Sri Lanka desks.
Indicative only. Final grade and rate are set on the mandi floor with the lot open in front of the grower.
Tell us the grade, quantity and destination and we will send a written specification and rate for the lots we currently hold — no generic download, an actual answer for your order.
Select the commodity and reason, then start a pre-filled WhatsApp chat with our team.
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Exporting? Send a full RFQ with port and Incoterms, or contact the shop.